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Friendship Pays: How to Run a Powerful Referral Campaign for Gen Z Savers
The right mix of product design for your demand deposit accounts and promotion offers for your referral campaign can help drive growth, especially for Gen Z. These consumers are looking for the right saving vehicle, but they may require extra coaxing, recommendations...
Secure & Insured: Why High-Yield Savings Outperforms Crypto
Gen Z is putting greater stock in cash reserves and novel saving methods such as cryptocurrency. This highlights an opportunity for banks and credit unions, which are hungry for deposits and eager to reach younger account holders.
Plinqit Celebrates Record Growth as High Yield Savings by Plinqit Surpasses $2 Billion in Deposits
ANN ARBOR, Mich., Dec. 17, 2024 —Plinqit is proud to announce a record year of growth driven by its latest product, High Yield Savings by Plinqit. This innovative, white-label digital savings solution has enabled financial institutions nationwide to acquire new...
54% of Americans Say They Are Likely to Open a High-Yield Savings Account, According to New Plinqit Report
Of Americans without a HYS account, more than half said they are likely to open one in the future while 13% are very likely to open one ANN ARBOR, Mich., Nov. 19, 2024 —Plinqit, an award-winning provider of high-yield and automated savings software solutions that...
A Balancing Act: How Gen Z Can Save While Paying Down Debt
With debt and the cost of living on the rise, plus a host of other financial responsibilities, the challenge of repaying debt while saving for the future is daunting. According to Plinqit’s 2024 State of Savings Report, 43% of Gen Z said they are saving to pay off debt this year, making it one of their top savings priorities. At the same time, the survey report shows this generation is focused on other financial goals too, such as travel, purchasing a vehicle, or buying a home. So, how can Gen Z effectively manage these conflicting goals?
1 in 4 Americans Enrolled in a High-Yield Savings Account Earn 5% APY or Higher, According to Plinqit’s 2024 State of Savings Report
Plinqit’s 2024 State of Savings Report shows that majority of Americans using a high-yield savings account earn between 4% and 4.99% APYANN ARBOR, Mich., Oct. 29, 2024 —Plinqit, an award-winning provider of high-yield and automated savings software solutions that...
More Americans Have Credit Cards than High Yield Savings Accounts: What Gives?
When you think about a person’s financial stability, it seems logical that saving money should be a top priority for them. But for many Americans, spending on credit cards has taken precedence over building solid savings habits. According to the Kansas City Federal...
Plinqit Promotes Fintech Executive Tammy Wilson to Senior Vice President of Product Management
Amid Plinqit’s rapid growth, Wilson to continue leading strategic development and expansion of company’s product offerings.ANN ARBOR, Mich., Oct. 16, 2024 – Plinqit, an award-winning provider of high-yield and automated savings software solutions that enable financial...
Only 20% of Americans Leverage High-Yield Savings Accounts to Save Money, According to New Plinqit Report
Plinqit’s 2024 State of Savings Report shows nearly half of Americans, 48%, use a checking account to save money, presenting opportunity for financial institutions to encourage smarter saving with high-yield savings accounts ANN ARBOR, Mich., Oct. 7, 2024 – Plinqit,...
Crystal Boyer Promoted to Chief Customer Officer at Plinqit
Plinqit continues to expand leadership team, appointing Crystal Boyer as Chief Customer Officer to further enhance customer success.ANN ARBOR, Mich., Sept. 24, 2024 – Plinqit, an award-winning provider of high-yield and automated savings software solutions that enable...