by Kirsten Longnecker | Apr 9, 2025 | Articles, Branding, Business, Design, Frontpage, Marketing, News, Press, Uncategorized, Updates
Plinqit is celebrating a major milestone! Deposits generated through its High Yield Savings product have surpassed $3 billion. To reinforce their support for financial institutions in generating deposit growth, Plinqit also launched a refreshed website. “Our mission...
by Kirsten Longnecker | Apr 8, 2025 | Articles, Blog, Business, From the Field, News, Press, Uncategorized
Today’s youngest workers are proving so far to be some of the most dedicated savers. And several of Plinqit’s High Yield Savings bank clients report that Gen Z customers maintain average saving balances exceeding $40,000. Read the full article on FinXTech for how to...
by Kirsten Longnecker | Apr 8, 2025 | Articles, Business, Frontpage, News, Press, Uncategorized
The competition for deposits is fierce – and simply offering a high rate isn’t enough to stand out anymore. That’s why more banks are turning to digital-first, high-yield savings brands to scale their deposit growth.With Plinqit’s white-label High Yield Savings...
by Kirsten Longnecker | Jan 23, 2025 | Articles, Business, Interviews, Marketing, News, Press, Uncategorized, Updates
In a FINTech Top Voice interview, Kirsten Knoll Longnecker, CMO at Plinqit, speaks about her inspiring journey into fintech, Plinqit’s game-changing High Yield Savings (HYS) product, and how we’re helping banks grow deposits while empowering people to save smarter....
by Kirsten Longnecker | Jan 21, 2025 | Articles, Business, Frontpage, Lifestyle, Marketing, News, Uncategorized
The right mix of product design for your demand deposit accounts and promotion offers for your referral campaign can help drive growth, especially for Gen Z. These consumers are looking for the right saving vehicle, but they may require extra coaxing, recommendations...
by Kirsten Longnecker | Dec 19, 2024 | Articles, Lifestyle, Marketing, News, Uncategorized
Moving money isn’t what it used to be – forget paper trails and the Pony Express. Few people carry wads of cash, even fewer carry a checkbook, and most people use a plastic card or their smartphone to make purchases. We move money in bits and hardly ever in bags. But...