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Plinqit Surpasses $3 Billion in Deposits, Unveils New Website

Plinqit Surpasses $3 Billion in Deposits, Unveils New Website

by Kirsten Longnecker | Apr 9, 2025 | Articles, Branding, Business, Design, Frontpage, Marketing, News, Press, Uncategorized, Updates

Plinqit is celebrating a major milestone! Deposits generated through its High Yield Savings product have surpassed $3 billion. To reinforce their support for financial institutions in generating deposit growth, Plinqit also launched a refreshed website. “Our mission...
How High-Yield Savings Can Attract the Next Generation of Savers

How High-Yield Savings Can Attract the Next Generation of Savers

by Kirsten Longnecker | Apr 8, 2025 | Articles, Blog, Business, From the Field, News, Press, Uncategorized

Today’s youngest workers are proving so far to be some of the most dedicated savers. And several of Plinqit’s High Yield Savings bank clients report that Gen Z customers maintain average saving balances exceeding $40,000. Read the full article on FinXTech for how to...
Big Deposit Growth Doesn’t Have to Mean Big Overhead

Big Deposit Growth Doesn’t Have to Mean Big Overhead

by Kirsten Longnecker | Apr 8, 2025 | Articles, Business, Frontpage, News, Press, Uncategorized

The competition for deposits is fierce – and simply offering a high rate isn’t enough to stand out anymore. That’s why more banks are turning to digital-first, high-yield savings brands to scale their deposit growth.With Plinqit’s white-label High Yield Savings...
Making the Case for Affordable Account Growth

Making the Case for Affordable Account Growth

by Kirsten Longnecker | Jan 23, 2025 | Articles, Business, Interviews, Marketing, News, Press, Uncategorized, Updates

In a FINTech Top Voice interview, Kirsten Knoll Longnecker, CMO at Plinqit, speaks about her inspiring journey into fintech, Plinqit’s game-changing High Yield Savings (HYS) product, and how we’re helping banks grow deposits while empowering people to save smarter....
Friendship Pays: How to Run a Powerful Referral Campaign for Gen Z Savers

Friendship Pays: How to Run a Powerful Referral Campaign for Gen Z Savers

by Kirsten Longnecker | Jan 21, 2025 | Articles, Business, Frontpage, Lifestyle, Marketing, News, Uncategorized

The right mix of product design for your demand deposit accounts and promotion offers for your referral campaign can help drive growth, especially for Gen Z. These consumers are looking for the right saving vehicle, but they may require extra coaxing, recommendations...
Secure & Insured: Why High-Yield Savings Outperforms Crypto

Secure & Insured: Why High-Yield Savings Outperforms Crypto

by Kirsten Longnecker | Dec 19, 2024 | Articles, Lifestyle, Marketing, News, Uncategorized

Moving money isn’t what it used to be – forget paper trails and the Pony Express. Few people carry wads of cash, even fewer carry a checkbook, and most people use a plastic card or their smartphone to make purchases. We move money in bits and hardly ever in bags. But...
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Recent News

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  • Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels
  • Plinqit Wins FinTech Marketing North American Award for Best Use of Thought Leadership
  • Rethinking Digital Account Acquisition with High-Yield Savings
  • 3 Keys to High Yield Savings Success

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Recent News

  • The Correlation Between Fraud and Ill-Fitting Fintech Partnerships
  • Reducing Your Dependence on Costly Short-Term Funding Sources
  • Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels
  • Plinqit Wins FinTech Marketing North American Award for Best Use of Thought Leadership
  • Rethinking Digital Account Acquisition with High-Yield Savings

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