For today’s banker, fraud can often feel like a contagion – an ever-present threat waiting to strike your financial institution. But what if I told you that one of your best defenses against fraud lies not just in security systems, but in the integrity of your fintech...
Kirsten Longnecker
Kirsten Knoll Longnecker started her career writing for Hallmark Cards, then moved into advertising copywriting, content strategy, and marketing. A digital marketing and brand strategy executive, Kirsten’s calling is transforming visionary ideas into compelling messaging. But her battery really recharges by helping create functional, productive team cultures and promoting DE&I. As Chief Marketing Officer for Plinqit, Kirsten oversees the team that delivers on lead generation, PR, social media, content marketing, and events management.
Reducing Your Dependence on Costly Short-Term Funding Sources
Part 2 of our "Top 5 reasons financial institutions contact Plinqit" series: You need to offset reliance on costly, non-core funding sources. Read Part 1.When your bank or credit union’s funding mix leans too hard on expensive, short-duration sources, margins suffer....
Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels
Part 1 of our "Top 5 reasons financial institutions contact Plinqit" series: Loan growth exceeds deposit growth in your current footprint.Loan growth is good, but only if deposits keep up. You’re a master of the balance sheet, so this is not new news to you. As loans...
Plinqit Wins FinTech Marketing North American Award for Best Use of Thought Leadership
Plinqit announced it has won the FinTech Marketing North American Award in the Best Use of Thought Leadership category. The recognition honors Plinqit's comprehensive thought leadership campaign centered around its 2024 State of Savings Report, which delivered...
Rethinking Digital Account Acquisition with High-Yield Savings
It’s a reality that many financial institutions are starting to face – the digital checking account boom is not as profitable as it might seem. Offering free checking accounts online may seem like an attractive entry point, but it comes at a high cost. These accounts...